Hasbro
Content Intern - Fuseideas
'All is Fair' in Monopoly Campaign
'Furby's Back' Campaign
During my six-month, full-time internship at Fuseideas, Hasbro came to the agency asking us to develop a campaign for TikTok. Given my work in expanding the agency's social media presence, specifically in short-form video formats, I was asked to join the Creative team on their work for the client. I assisted throughout the creative process for the Monopoly and Furby campaigns from inception through execution. We worked with influencers, shot organic content to be used on Hasbro's accounts, and even created TikTok filters to engage with audiences. The experience working on these campaigns was transformative for me during my first professional job experience.
Monopoly 'Head Bob' Filter
Fuseideas partnered with TikTok, a creator that specializes in building filters, and an influencer agency to roll out the Monopoly Alter Ego 'Head Bob' filter in the TikTok app. I helped the creative team design the look and feel of the filter. For example, I made recommendations for 'trendy' options that users can choose between to determine their Monopoly Alter Ego.
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Chris Olsen, known for his viral videos using TikTok filters, was one of the influencers I suggested we pitch to for this campaign. The attached video was posted to his 13.5M TikTok followers and amassed over 45,000 likes, 125 comments, 2,100 favorites, and 50 shares. As a result, there are over 800 videos on TikTok of users 'playing' the filter themselves.
Monopoly 'All is Fair' Campaign Overview
'Furby's Back' with '90s Legends
Fuseideas partnered with pop culture figures from the 90s to make videos about Furby's return. I helped with the campaign ideation, making influencer suggestions, and monitoring the rollout of videos across TikTok.
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Josh Peck, former Nickelodeon child star, posted a video to his 8.2M followers that amassed over 3M views, 22,000 likes, 600 comments, 500 favorites, and 600 shares.
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Lance Bass, former member of NSync, posted a video to his 2.1M followers that amassed over 46M views, 110,000 likes, 3,400 comments, 800 favorites, and 5,500 shares.